2 posts tagged roots canada
There is nothing like winter in Alberta. This much we know. As mentioned last week, our partnership with Roots Canada provided us the opportunity to showcase some of Alberta’s greatest elements by marrying them with authentic Canadian fashion. Take a look at the breathtaking video from the new campaign. (remember to breathe)
We are excited to announce that we have partnered with Roots Canada for their new winter campaign! This new partnership has provided us the opportunity to showcase two UNESCO World Heritage Sites, Banff and Jasper National Park. Both parks serve as iconic Alberta landscapes and are also featured in our new (remember to breathe) campaign.
The scenic areas surrounding Storm Mountain Lodge served as the perfect backdrop for this breathtaking shoot. Capturing the true essence of Alberta, the images showcase our breathtaking province by featuring iconic Canadian landscapes and marrying it with vintage Canadian fashion. We are honoured to be a part of something so special and uniquely Canadian.
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