We are excited to announce that we have partnered with Roots Canada for their new winter campaign! This new partnership has provided us the opportunity to showcase two UNESCO World Heritage Sites, Banff and Jasper National Park. Both parks serve as iconic Alberta landscapes and are also featured in our new (remember to breathe) campaign.
The scenic areas surrounding Storm Mountain Lodge served as the perfect backdrop for this breathtaking shoot. Capturing the true essence of Alberta, the images showcase our breathtaking province by featuring iconic Canadian landscapes and marrying it with vintage Canadian fashion. We are honoured to be a part of something so special and uniquely Canadian.